Airbnb's earnings surge after 'incredibly effective' marketing shift

The travel accommodation business's decision to cut performance marketing and increase brand investment two years ago is paying off, it claims, with the move away from 'buying customers' to 'education'  boosting direct bookings and retention, and helping grow profit.

Airbnb halves performance marketing spend with $100m cut in Q1

8 Powerful Dynamic Pricing Examples Across Industries

Airbnb's earnings surge after 'incredibly effective' marketing shift

2020 Airbnb earnings reveal keys to its success: A strong brand

Airbnb slashes spend in permanent shift from performance marketing

Airbnb Target Market Segmentation & Brand Positioning

Marketing Week on LinkedIn: Airbnb's earnings surge following

Airbnb bets big on rooms, new checkout, pricing displays

Buymedia on LinkedIn: Airbnb's earnings surge following

What the travel industry learn from Airbnb's marketing playbook

Buymedia on LinkedIn: Airbnb's earnings surge following

Airbnb's search marketing shift: Should advertisers follow suit?