Nvidia's 4x Performance Gains for RTX 4000 GPUs Deflate Without DLSS

A benchmark from the company shows that performance gains become more muted if the PC game doesn't support Nvidia's DLSS technology.
A benchmark from the company shows that performance gains become more muted if the PC game doesn't support Nvidia's DLSS technology.

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Question - Why is NVidia allowed to get away with flatly lying about gen-on-gen performance uplifts?

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Massive RTX 4000 info dump from prominent r reinforces incredible performance claims for Nvidia's next-gen GPUs - News

Nvidia's 4x Performance Gains for RTX 4000 GPUs Deflate Without DLSS

Without resorting to DLSS, RTX has marginal gains in current games compared to current RTX's : r/pcgaming

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Question - Why is NVidia allowed to get away with flatly lying about gen-on-gen performance uplifts?

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NVIDIA reveals GeForce RTX 4090 Founders Edition PCB design with AD102 GPU

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DLSS 3 Increases Latency How fast is RTX 4000 without fake frames?