The ultimate font face-off: Serif vs sans serif in the psychological battle of font personalities — Type Tasting

Times New Roman or Calibri? Does changing your font make a difference? Sarah Hyndman has been measuring your emotional response to fonts since 2013. In her latest research she shows that changing from a serif to a sans serif font signals a change in your tone of voice. This will have emotional impac

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Sarah Hyndman on LinkedIn: The ultimate font face-off: Serif vs

The ultimate font face-off: Serif vs sans serif in the

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