Heineken opens metaverse bar that doesn't serve drinks

Thankfully, beers will be available at a special bar next door.. From Campaign US

Heineken: Bringing the Metaverse to Life, by Cindy Q.L. Sun, Marketing in the Age of Digital

Rob van Griensven on LinkedIn: #heineken

I drank beer and ate lobster and GOLD in the metaverse – but I never want to go back inside

ClickZ Marketing Masters Podcast: Marketers, minorities, and brand engagement

Heineken opens metaverse bar that doesn't serve drinks

Heineken pushes metaverse 'beer' in Decentraland

Heineken Launches Virtual Beer for the Metaverse

Heineken virtual beer mocks the metaverse (to launch a real-life beer)

I drank beer and ate lobster and GOLD in the metaverse – but I never want to go back inside

Dolf van den Brink on LinkedIn: #extrafresh #heinekensilver #heineken

heinekan silver Heineken Silver Beer Lager 12x330ml Bottles

Heineken Brews World's First Virtual Beer in Self-Mocking Metaverse Joke

Heineken launches first bar where you absolutely cannot get a drink - in any universe - Daily Star

Heineken Silver Is The World's First Metaverse Beer

Heineken virtual beer mocks the metaverse (to launch a real-life beer)