The ads are virtual, but for some NHL fans, the irritation is real
Por um escritor misterioso
Last updated 20 junho 2024
![The ads are virtual, but for some NHL fans, the irritation is real](https://i.cbc.ca/1.6617524.1665784250!/fileImage/httpImage/sample-of-virtual-ad-technology-being-used-in-nhl-hockey-broadcasts-in-2022-23-season.jpg)
Not all hockey fans watching games from home are on board with the digital ads wrapping around NHL rinks this season. The league has been looking into using digitally enhanced dasherboards for almost a decade.
![The ads are virtual, but for some NHL fans, the irritation is real](https://www.tampabay.com/resizer//fG8ZxmURd16wRE14HfQdcAVjUlo=/900x506/filters:focal(1705x1345:1715x1335)/cloudfront-us-east-1.images.arcpublishing.com/tbt/SPC6SYFHQBHLHKVZARP5GWUAZQ.jpg)
It's often said that hockey is more than just a game.
![The ads are virtual, but for some NHL fans, the irritation is real](https://i.redd.it/looks-like-were-getting-ads-on-jerseys-and-helmets-this-v0-zs1g7e54z9lb1.jpg?width=2556&format=pjpg&auto=webp&s=0413baaa85f47b82f9cd1c0df532853654c523e0)
Looks like were getting ads on jerseys and helmets this year on
![The ads are virtual, but for some NHL fans, the irritation is real](https://i.dailymail.co.uk/1s/2021/07/27/22/45968475-0-image-a-5_1627420412928.jpg)
Facebook halts sales of Oculus Quest 2 headset after its foam mask
![The ads are virtual, but for some NHL fans, the irritation is real](https://image.cnbcfm.com/api/v1/image/106641180-1596140380601-gettyimages-1262551918-_dx37178_2020072993921519.jpeg?v=1596140439&w=929&h=523&vtcrop=y)
NHL's new digital ads frustrating hockey fans
![The ads are virtual, but for some NHL fans, the irritation is real](https://i1.rgstatic.net/publication/262004986_Ad_Nauseam_Sports_Fans'_Acceptance_of_Commercial_Messages_during_Televised_Sporting_Events/links/02e7e5363c886811e7000000/largepreview.png)
PDF) Ad Nauseam? Sports Fans' Acceptance of Commercial Messages
![The ads are virtual, but for some NHL fans, the irritation is real](https://cdn.musebycl.io/2022-10/Bleacher%20Report%20There%27s%20Some%20Hockey%20In%20You%20hed%202022.jpg)
There's Some Hockey in You,' Says NHL on TNT's Pugnacious New Ad
The ads are virtual, but for some NHL fans, the irritation is real
![The ads are virtual, but for some NHL fans, the irritation is real](https://images.dailyhive.com/20221013150715/canucks-oilers-ads-500x258.jpg)
Canucks fans not impressed with NHL's new digital rink board ads
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