EA says loot boxes are 'surprise mechanics' and are as ethical as Kinder Eggs

Loot box controversy has been going on for years now but publishers are starting to get worried as governments around the world are starting to pay attention and are investigating how predatory these

When someone asks EA why they consider loot boxes an ethical feature of their games, Loot Boxes Are Surprise Mechanics

EA VP claims loot boxes should be called 'surprise mechanics,' says it's not 'gambling' and is 'ethical' - Charlie INTEL

EA Calls Loot Boxes Surprise Mechanics, Blame Sony & Microsoft over Age Checks

EA gets wrecked over lootboxes at UK government meeting

EA Defends Lootboxes As “Quite Ethical” In Statements to U.K. Parliament – GameSkinny

EA claims to UK Parliament Loot Boxes are completely ethical Surprise Mechanics

EA Tries To Rename Lootboxes Under Government Scrutiny - Game Informer

EA says loot boxes are really just Kinder Eggs

EA Defends Loot Boxes, Calls Them 'Surprise Mechanics' - IGN

Take-Two Contends at Conference That Loot Boxes Aren't Gambling

EA rebrand loot boxes to surprise mechanics

Loot Boxes Are Surprise Mechanics

EA says use of 'surprise mechanics' (aka loot boxes) is 'ethical